THE GROWTH HACKERS GUIDE TO MICRO INFLUENCERS
MICRO INFLUENCER COURSES
Learn everything there is to know about Micro Influencers and how they can help grow your business overnight. Learn what they are, how to get them, how to engage them, monetize them and use them to scale your business.
This Course is Included in all of our Core Courses
THE GROWTH HACKERS GUIDE TO MICRO INFLUENCERS
MICRO INFLUENCER COURSES
Learn everything there is to know about Micro Influencers and how they can help grow your business overnight. Learn what they are, how to get them, how to engage them, monetize them and use them to scale your business.
This Course is Included in all of our Core Courses
INTRODUCTION TO MICRO INFLUENCERS
What Are Micro Influencers?
You’ve probably heard the term “Influencer” and it might conjure up visions of Kim Kardashian but there is another subset of these “Macro” Influencers called “Micro” Influencers who have some special superpowers to scale your business in social media overnight
INTRODUCTION TO MICRO INFLUENCERS
What Are Micro Influencers?
You’ve probably heard the term “Influencer” and it might conjure up visions of Kim Kardashian but there is another subset of these “Macro” Influencers called “Micro” Influencers who have some special superpowers to scale your business in social media overnight
2200 FOLLOWERS
Micro Influencers have an average of 2200 followers in social media
BRAND DRIVEN
Micro Influencers are looking for Brand Sponsorships
MODELS
Most Micro Influencers are Models, Actors or work as a spokesperson
AUTHORITATIVE
Micro Influencers have highly authoritative social media accounts
NICHE TARGETABLE
Micro Influencers can be targeted in specific niches like beauty or health
GAMIFIED MICRO INFLUENCER CAMPAIGNS
Run Influencer Marketing Campaigns using Gamification
Startups need to get their products and solutions in front of as many potential customers as possible and at a low cost. Learn how to run a Micro Influencer Campaign using Gamification
LEVERAGE OVER 10K MICRO INFLUENCERS CHEAPLY
Learn how to engage 10K Influencers for 3 months and only pay one of them using Gamification
BUILD ACCOUNT AUTHORITY ON ALL SOCIAL ACCOUNTS
Develop high social media account authority by driving high levels of engagement with your Influencers
ASSIGN POINTS FOR ACTIONS THAT DRIVE VALUE
Learn how to drive actions by Influencers that help promote your brand in social media
INCENTIVIZE INFLUENCER CREATED CONTENT
Learn how to generate hundreds of pieces of Influencer created content like videos and shoutouts
GAMIFIED MICRO INFLUENCER CAMPAIGNS
Run Influencer Marketing Campaigns using Gamification
Startups need to get their products and solutions in front of as many potential customers as possible and at a low cost. Learn how to run a Micro Influencer Campaign using Gamification
LEVERAGE OVER 10K MICRO INFLUENCERS CHEAPLY
Learn how to engage 10K Influencers for 3 months and only pay one of them using Gamification
BUILD ACCOUNT AUTHORITY ON ALL SOCIAL ACCOUNTS
Develop high social media account authority by driving high levels of engagement with your Influencers
ASSIGN POINTS FOR ACTIONS THAT DRIVE VALUE
Learn how to drive actions by Influencers that help promote your brand in social media
INCENTIVIZE INFLUENCER CREATED CONTENT
Learn how to generate hundreds of pieces of Influencer created content like videos and shoutouts
HOW CAN YOU UTILIZE MICRO INFLUENCERS?
Numerous Ways to Use Micro Influencers
Not sure how you would use Micro Influencers to grow your brand, sell products or get ranked in the App Store? We’ll you’re about to learn just how powerful Micro Influencers can be for growing your business online
HOW CAN YOU UTILIZE MICRO INFLUENCERS?
Numerous Ways to Use Micro Influencers
Not sure how you would use Micro Influencers to grow your brand, sell products or get ranked in the App Store? We’ll you’re about to learn just how powerful Micro Influencers can be for growing your business online
INFLUENCER PRODUCT REVIEWS
Leverage thousands of social media Influencers to create high quality product review videos about your products. Incentivize Influencers to purchase your products in order to earn more points for your Gamified contests.
BUILD SOCIAL MEDIA ACCOUNT AUTHORITY
Utilize thousands of Micro Influencers to follow you in social media and engage with your content to build very high account authority. High Account Authority will make your posts more visible to your followers and appear higher in the social search engines where customers can find you
BETA TEST YOUR SOFTWARE
Launching a new SaaS product and need it Beta Tested before releasing it to the world? Micro Influencers can help you test your software and become early adopters of it to help you build traction and get the word out when you are ready to launch
SYNDICATE CONTENT ALL OVER
Want to get your articles, videos, product posts, white papers, Inforgraphics, press releases and forum posts seen? Utilize your Influencers by having them share this content and engage with it to drive discoverability in social search engines
GENERATE MASSIVE APPAREL SALES
Leverage thousands of Micro Influencers to tag your shoppable Instagram Products on their own posts using Instagram’s new “Shopping from Creators” feature. Sell hundreds of products by ranking these posts at the top of the Hashtag search results
MONETIZE YOUR YOUTUBE CHANNEL
Get your Influencers to create videos about your niche to generate content for a dedicated brand YouTube channel and then have them subscribe to your channel and share their video to drive watch hours to monetize your channel
AMAZON SEARCH OPTIMIZATION
Learn how to incentivize your Micro Influencers to purchase your product on Amazon using a specific process that allows you to rank better on your products keywords, generate product reviews and become more visible to customers
GET YOUR APP RANKED IN THE APP STORE
Learn how to get your mobile App ranked in the App store using Micro Influencers. We offer specific step by step instructions on getting Influencers to take actions that result in getting your App ranked and visible to millions of potential new users
BUILD COMMUNITIES OF NICHE CUSTOMERS
When you target Influencers who are interested in your niche, you’re building a community of passionate brand advocates who will not only promote your business, but will follow you in social media and invite their followers to do the same
MICRO INFLUENCERS ON EVERY SOCIAL PLATFORM
You Can Use Micro Influencers on Every Platform
Discover Micro Influencers on all the platforms listed below and leverage them to reach your target audience on the platforms they use the most
INSTAGRAM INFLUENCERS
Influencers on Instagram are called “Creators”.
FACEBOOK INFLUENCERS
You can find Millions of Facebook Influencers to help spread the word
TIKTOK INFLUENCERS
Need to reach a Younger Audience? TikTok Influencers have access
TWITTER INFLUENCERS
Get more engagement to your Tweets with Twitter Influencers
INFLUENCERS ON ANY PLATFORM
No matter what social media platforms your customer use, you can find Influencers
PINTEREST INFLUENCERS
Influencers on Pinterest are called “Creators”.
YOUTUBE INFLUENCERS
Leveraging YouTube Creators can help you reach millions of new customers
LINKEDIN INFLUENCERS
LinkedIn Influencers can help you reach business minded consumers
MEDIUM
Drive claps, views and comments to your Medium articles using Micro Influencers
MICRO INFLUENCERS ON EVERY SOCIAL PLATFORM
You Can Use Micro Influencers on Every Platform
Discover Micro Influencers on all the platforms listed below and leverage them to reach your target audience on the platforms they use the most
INSTAGRAM INFLUENCERS
Influencers on Instagram are called “Creators”.
FACEBOOK INFLUENCERS
You can find Millions of Facebook Influencers to help spread the word
TIKTOK INFLUENCERS
Need to reach a Younger Audience? TikTok Influencers have access
TWITTER INFLUENCERS
Get more engagement to your Tweets with Twitter Influencers
INFLUENCERS ON ANY PLATFORM
No matter what social media platforms your customer use, you can find Influencers
PINTEREST INFLUENCERS
Influencers on Pinterest are called “Creators”.
YOUTUBE INFLUENCERS
Leveraging YouTube Creators can help you reach millions of new customers
LINKEDIN INFLUENCERS
LinkedIn Influencers can help you reach business minded consumers
MEDIUM
Drive claps, views and comments to your Medium articles using Micro Influencers
STILL HAVE QUESTIONS ABOUT MICRO INFLUENCERS?
MICRO INFLUENCER FAQ’S
Check out some of the most popular Micro Influencer Frequently Asked Questions below!
STILL HAVE QUESTIONS ABOUT MICRO INFLUENCERS?
MICRO INFLUENCER FAQ’S
Check out some of the most popular Micro Influencer Frequently Asked Questions below!
What are Micro Influencers
Micro Influencers don’t have millions of followers but that doesn’t mean they don’t have a ton of value. There are more ways Micro Influencers can help grow your business on social media that have nothing to do with follower count. Micro Influencers on average have 2200 followers and are more willing to work on campaigns that don’t pay a set fee for engagement.
Micro Influencer Marketing
Utilizing Micro Influencers to market your products, website, software, apparel or anything else can generate long term value if done correctly. Micro Influencer Marketing has one of the highest returns on ad spend (ROAD) in the marketing world.
Find Micro Influencers
Are you looking to find Micro Influencers? You can easily find Micro influencers using Facebook and Instagram ads. Target Micro Influencers by interests, age, gender, location, job title, income and by life events like recently married or just moved.
It’s important that you Find Micro Influencers who are also your target market and more likely to be passionate about your products, mission or cause. Finding Micro Influencers who are interested in your niche also leads to more sales from your influencers themselves.
Micro Influencers on Instagram
Micro Influencers on Instagram provide some amazing ways to promote your products, develop high account authority and grow your organic followers.
The easiest way to find Micro Influencers on Instagram is to run Ads on Instagram targeting Influencers in your niche and interests.
Micro Influencer Platforms
While there aren’t a lot of Micro Influencer Platforms out there, some of the best ones are listed below:
EngageCreators – This platform specifically deals with Micro Influencers on Instagram. The platform is designed to utilize Instagrams “Shopping from Creators” feature and allows influencers to tag a companies shoppable products in their own posts to generate product sales. Companies selling products prefer Micro Influencers because they can engage thousands of Influencers to post shoppable products to millions of followers.
GramSponsor – This platform has over 200K Influencers and utilizes multiple social media platforms to get as much social sharing and engagement as possible for their clients.
TikTok Micro Influencers
Finding TikTok Micro Influencers can be a little tricky as there aren’t many ways to specifically target people who identify themselves as Micro Influencers.
You’re best bet is to run ads on TikTok that sign up would be Micro Influencers and then teach them how to become a Micro Influencer.
What is a Macro Influencer
Macro Influencers have hundreds of thousands of followers and demand higher payments for shoutouts and sponsorship deals.
Leveraging Macro Influencers requires one on one negotiations and is hard to scale lots of Influencer activity to grow account authority and generate long lasting content.
How much should I pay Micro Influencers
Our Micro Influencer courses include a full lecture on how to incentivize and pay Micro Influencers. The best way to leverage Micro Influencers is to run a contest that pays the Influencer with the most points after three months a cash prize of $1,500, $2,500 or $5,000.
You can also pay Micro Influencers a set fee for each action or type of content they create like product review videos or niche topic videos. A standard fee to create high quality video content is between $20 and $100 depending on how long the video requested is.
Micro Influencer Agencies
If you’re looking to run a Micro Influencer campaign, you might consider utilizing a Micro Influener Agency.
There are a few Micro Influencer Agencies out there like EngageCreators and GramSponsor that we have used in the past with great results.